De Bono, Edward: THE DE BONO CODE BOOK : Going Beyond the Limits of Language
Book Number: 007584
Viking/Penguin Australia 2000 8vo - over 7¾" - 9¾" tall 376pp. Book clean, square. Spine firm, mild reading crease there-on. Leaves clean. Printed card wrapper nominally bumped. "Language has been the biggest help to human progress, but, ironically, language has also become the barrier to its own development. We are locked in to words and concepts that are limited and out of date . . . The purpose of the two code systems put forward in this book is to allow us to design, hold and use complicated new ideas. Since new words would sound bizarre and grotesque, the new concepts are expressed in a number code . . . " Book weight approx. 585g.