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Advertising Books listed at
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Direct Marketing - Made Easy
Auld, Malcolm
ISBN: 0958030316
Harper Collins 2001
4to. Softcover in very good condition. 382pp. Includes Index and web link for updates. Contents includes How to recognise Direct Marketing Opportunities, Paying to Advertise, How to Use Market Research, Budgeting your Direct Marketing program, How to Build and Manage a Data Base, Planning the fulfilment of your responses, the essentials of Testing, Renting and Using Mailing lists, Selecting and Briefing a Mailhouse, Deliver channels for addressed and unaddressed mail, How to Brief an Advertising Agency, How to Judge Creative Work Objectively, Creating Offers that Sell, Hot to Buy media generates a response, How to create direct response television commercials, How to Write a Succeful Print Advertisements, Designing user-friendly coupons and reply forms, Creating succesful catalogues, Postcards that pack a punch, Creating a classic direct mail pack, How to create successful 3-D mailpacks, Using telemarketing to increase sales, The reality of direct marketing on the WWW. Business to business direct marketing, Building Customer Loyalty profitably, A safety checklist for your direct Marketing, Ideas, Tricks and Ploys to help you succeed.
Price: $35.00 (AUD)
Book Number: 39434 Bookseller: Dial a Book
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E-Mail Marketing - Made Easy
Auld, Malcolm
Harper Collins 2002
4to. Softcover in very good condition. 290pp. Index. Includes web link for updates. Contents includes Internet Marketing, Why e-mail rules, The how and Why of Email Marketing, The DNA of e-mail, The Body Language of E-mail, Rich media, Plan you e-mail campaign, How to Build an email data-base, Outsourcing your campaign management, Viral marketing, SMS.
Price: $35.00 (AUD)
Book Number: 39435 Bookseller: Dial a Book
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Soon: The Brands of Tomorrow
Blackwell, Lewis
ISBN: 1856692469
Laurence King Publishing 2001
4to hardcover 192pp colour illus. very good. This title imagines, envisages and delivers the brands of the future. From a basis of forward-thinking research into demographic, cultural, technological, consumer and other trends, leading creative thinkers in advertising and design create new visions of how we might buy. "Soon" reveals the inner workings of the design and advertising industry at its most premium point: the brand. It does this not by analyzing the past, but by getting inside the rules that will govern the future. The should be a useful reference for all practitioners of advertising, design and related communication areas.
Price: $35.00 (AUD)
Book Number: 37582 Bookseller: Dial a Book
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